Objective

I originally created this white paper for a group project for my Technical Writing II class. We were tasked with creating a white paper that explains what technical communication is and draws new students to the program. After turning in the assignment for class, I went back and made substantial changes to this document both in content and design.

Tasks

• Create a white paper for KSU’s technical communication degree
• Appeal to high school seniors and incoming college freshmen
• Write so that the document both informs and persuades
• Create strong information hierarchy
• Utilize good design principles
• Maintain consistency with KSU’s brand

Process

This white paper was originally a group project we created for our technical writing II class, but I wasn’t really happy with the final outcome. I decided that this white paper had great potential, but that I needed to completely start over to create something I would want on my portfolio.

I started by considering what factors drew me to KSU’s technical communication degree. I concluded that it was the versatility of this degree offers. It combines multiple interests I have including writing, design, technology, research, and human thought processes. I had trouble deciding between English, psychology, and computer science for potential degrees. When I learned about technical communication, it solved my dilemma.

After understanding what drew me to the degree, I conducted some informal interviews with other technical communication students to find out why they joined the program. What I discovered was that the majority of them had very similar reasons. Many of them felt “boxed in” when choosing a degree path but technical communication allowed them the freedom to explore many career fields. This realization allowed me to come up with a theme for my white paper: think outside the box.

Going forward into writing, I used what I had learned from my own introspection and interviews with other students to create five sub-themes. These sub-themes became the “5 things” I write about in the white paper. As I wrote the content for each page, I continually returned to the overarching theme and referred back to the research I’d done. I even incorporated some quotes from some of the students (with their consent) who I interviewed.

Design

Because this document represents KSU, I did my best to incorporate KSU’s branded color palette. The main theme colors (black, gold, green, white) are all from KSU’s palette while the sub-theme colors (the oranges, purple, and blues) are colors I chose to coordinate and add distinction to each section.

Even when working on the design of this document, I referred back to my theme. I created box-like elements in gold around the text and then intentionally broke outside of those elements with chaotic lines around images, graphics, callouts, and student quotes. Each page is unconventional but structured, colorful but coordinated, and busy but predictable. The mix of style and structure reflects what we, as students, get out of KSU’s technical communication degree.

Takeaways

I learned from this project how important research is to the writing and design process. Research informs writing and design. The original version of this document earned us an ‘A’ on the project, but it missed its mark in many ways because we didn’t incorporate research into our process. When I went back and started over, taking a research-informed approach allowed me to create something more user-centered, thematic, and well-designed.